COVID-19 behaviour change impact study - Cycle Three
Description
UK based research study data sets looking at the behaviour changes catalysed by COVID-19 and the economic and wellbeing
Summary
These data sets are the output from cycle three of oomph agency’s COVID-19 Impact Indicator study - a five cycle study that started in April 2020, running until the middle of 2022.
The data resource from cycle two can be found here for analysis and comparison.
With representation across a range of sectors from B2C, B2B, Public and Not-for-profit, they were collated in January to July 2022and offer a unique insight into the way individuals and organisations economic and wellbeing behaviour has changed as a result of the COVID-19 pandemic. Core to these datasets is the use of oomph’s proprietary COVID-19 Impact Indicator, the unique data collection tool, Decision Juice, and Panelbase.com (global research community specialists) who provided the independent respondent panel.
As new study cycles complete we will continue to upload them to this platform as a new data resource and welcome any questions or opportunities for collaboration via: www.oomphagency.com/contact
Last updated: 06/10/22
Overview
With over 3,000 combined UK based respondents, these data sets include quantitative and qualitative data from the following sectors:
- Automotive (private ownership)
- Automotive (commercial vehicles)
- B2B
- Charity
- Consumer Technology
- Education
- Entertainment
- Finance/banking
- Health and Wellbeing
- Hospitality
- Public Sector
- Retail
Respondents were asked to respond on a range of topics relating to their behaviour change concerning a named organisation from whom they use services including:
- How they believe that organisation, service or product has been affected by the pandemic
- What levels of support the organisation or product/service provider could offer the respondent to help them at this time e.g. through changes in service provision
- How the respondent’s use and adoption of technologies has changed during the pandemic
- How their routines in work, travel, purchasing and communications have changed and whether they expect to return to their pre-COVID-19 behaviours
The CVII Scale
At the core of these data sets is oomph’s proprietary COVID-19 Impact Indicator (CVII) scale. The CVII scale is represented by a grid, with wellbeing and economic impact forming the two main axes. These were chosen after assessing public and research domain conversations about the pandemic’s impact in late April 2020.
Respondents were asked to place themselves on the CVII scale according to the economic and wellbeing impact of the pandemic on them and their chosen organisation. They could also add a comment to this positioning as an explanation.
The resultant cross-study categorization created a number of macro and micro categories with descriptors such as ‘In Catastrophic Change’ to ‘Managing and Optimistic’.
More information on the CVII scale and respondent categories can be found here: www.impactindicator-cv19.com/cvii-scale
The CVII scale was developed by an oomph team of practitioners, who are experts in customer experience, behaviour change and business transformation. The use of the wellbeing and economic axes and their categorisation into a scale grid of macro and micro indicators reflects the judgments of that team’s extensive experience across multiple markets and sectors. The descriptors are intended to bring some real life meaning to a quantitative measure that would be otherwise difficult to assess.
About the data
All data is anonymised to protect the individual privacy of the respondents.
All respondents were screened at the start of each survey to ensure that they were active within the sector of the survey they received.
The data comprises of six files; three data groups - B2B, B2C and B2B commercial vehicles, with each group having qualitative and quantitative data as separate files.
The views expressed in the qualitative data in these files are those of the respondents and are not those of oomph agency services limited or its employees.
Attribution
We do not request any formal credit for these datasets as we believe open data should be just that, open. If you would like a reference for attribution purposes please provide credit to oomph agency (www.oomphagency.com) and Panelbase.com (www.drg.global/divisions/panelbase)
Contact
For all questions and enquiries please visit: www.oomphagency.com/contact