Oreate AI Is Now Kooko: What's New, Use Cases, and Alternatives (2026)
Kooko is the new name for Oreate AI, Baidu's all-in-one AI workspace for international users. Baidu announced the change on September 21, 2026. Kooko turns a brief into documents, presentations, and spreadsheets, remembers past work, and now has desktop and mobile apps. Baidu says it has 10M+ international users.
This guide covers what Baidu announced, what changed from Oreate AI, and what Kooko actually does. It also covers the use cases that fit, what to check first, and the alternatives worth comparing. Every detail comes from Baidu's own post, the Kooko site, and three news reports read on September 24, 2026.
What Baidu announced on September 21
Baidu posted the news on its official X account on September 21, 2026. The post opens with a line that sets the tone: "Kooko means business. Bring on the big briefs!"
It then confirms the rename. "Formerly Oreate AI, the all-in-one AI workspace has reached 10M+ international users across nearly 200 countries and regions in its first year."
The announcement came at Baidu's AI Day event. TechNode dates it to September 21, and China Daily reports that the event was held in Shanghai. TechNode adds that the rename was paired with plans to accelerate the overseas expansion of Baidu's AI productivity business.
The product sits inside Baidu's Personal Super Intelligence Group. According to China Daily, Kooko is the overseas version of Kuku AI, the company's broader office AI product.
From Oreate AI to Kooko: what changed
The rename is the visible part. The product changes happened over several months.
EqualOcean gives a clear timeline. Oreate AI launched in 2025. It "adopted a general-purpose agent architecture in May 2026 before being renamed Kooko in September." The rename came "alongside the introduction of desktop and mobile applications."
TechNode lists three additions since the Oreate days:
- A general-purpose agent architecture.
- Personalized memory.
- Tighter integration between local and cloud-based work environments.
So readers who tried Oreate AI in 2025 used it before the agent architecture arrived. Under the new name, Kooko is positioned as an agent workspace that produces several kinds of files.
What Kooko does
Baidu's post lists three things you can do with Kooko. Each one maps to a common office job.
Research and analysis from your own sources
The first item reads: "Research, analyze data, and create content using the files and sources you give it access to." TechNode describes the same idea as "user-authorized public and private content." The key phrase is access. Kooko works from what you connect or upload, not only from the open web.
Briefs that become documents, decks, and sheets
The second item is the headline feature. You can "Turn a brief into documents, presentations, spreadsheets, and more, then refine them in the built-in Office editor."
The English version of the Kooko site shows the same range as starting points. It lists AI Slides, AI Docs, AI Sheets, AI Image, AI Video, and AI Design. TechNode adds code to the list of outputs. It also reports that Baidu put more emphasis on coding and site building after people began building websites with Kooko.
Skills, local projects, and remote control
The Kooko site describes three workspace features. "Extend with Skills" offers ready-to-use skills for research and creation. "Work with Local Projects" points to the desktop app for local files and projects.
The third is "Work Across Devices." The site says you can "Control tasks remotely across devices" and start or resume anytime. That fits the mobile app announced with the rename.
How memory works in Kooko
Memory appears in both Baidu's post and the press coverage. The X post describes it as "memory that saves your edits, preferences, and completed work as context for future tasks."
TechNode describes it the same way. Kooko "retains edits, preferences, and project results as context for future tasks."
In practice, this targets a familiar annoyance. Without memory, each new task starts from zero, so you repeat your formatting rules and background every time. A workspace that remembers your last deck's structure and your preferred tone should need less setup on the next one.
TechNode also frames memory as part of Baidu's overseas strategy. It suggests the memory system, along with links to local and cloud files, could help Kooko build a market-specific context layer over time. TechNode is careful to add that how well this works "remains to be seen."
How Baidu is positioning Kooko
The coverage also explains how Baidu wants Kooko to compete, which helps set expectations.
TechNode reports that Baidu is building its overseas strategy around localization rather than direct competition with individual AI products such as ChatGPT. EqualOcean adds that Baidu combines shared capabilities, such as memory and specialist skills, with tools and working practices suited to each market.
The rollout doubles as research. In Latin America, Baidu is testing Kooko with freelancers and self-employed users. In Europe, TechNode says it is observing usage before turning patterns into new features, plugins, or service packages.
China Daily quotes Wang Ying, a Baidu vice-president, on the longer goal. Baidu wants to shift its tools from "helping users solve existing problems" to "actively helping them think of possible problems and solve them in advance." For buyers, that points to more proactive features in later releases.
The numbers, and what they measure
Two user figures appear in the coverage, and they measure different things.
| Figure | What it covers | Source |
|---|---|---|
| 10M+ international users | Kooko, across nearly 200 countries and regions, in its first year | Baidu's X post |
| 40 million+ monthly active users | Kuku AI, Baidu's broader office AI offering worldwide | China Daily and EqualOcean |
EqualOcean adds a useful caution. It notes that Baidu "did not identify the overseas total as monthly active users or disclose how many were paying customers." It also says retention, paid conversion, and revenue were not disclosed.
That does not make the numbers wrong. It means the 10M+ figure shows reach, not how many people use Kooko every week or pay for it.
Use cases that make sense
The coverage points to a few jobs where Kooko fits well.
- Research briefs. Upload reports or connect sources, ask a question, and get a written summary you can edit in the built-in editor.
- Client decks. Turn a written brief into a first-draft presentation, then refine the slides by hand.
- Working spreadsheets. Start from AI Sheets when the output is a table rather than prose.
- Freelance deliverables. TechNode reports that Baidu is testing Kooko with large freelance and self-employed user groups in Latin America. Proposals, pitch decks, and marketing drafts are the obvious fit.
EqualOcean describes the same everyday work: "preparing presentations, conducting research and producing marketing materials."
What to check before you rely on it
A new name and fresh apps mean some details are still settling. Four checks are worth doing first.
Pricing. The Kooko site does not show a public pricing page with plan prices. Check the plan details inside the app before you commit a team to it.
Data handling. TechNode reports that Baidu applies the same security and privacy approach across markets. If you plan to upload client files, read the privacy terms and confirm where files are stored.
Language. The site has language versions, and the English interface sits under the /home/index/en path. Pick the language before you start a project, so outputs match your audience.
Fit with your file stack. TechNode notes that overseas users often keep their work on other cloud and productivity platforms. Confirm that Kooko can reach the folders your team already uses.
Alternatives worth knowing
Several AI workspaces now promise to turn a request into a finished file. Their own pages describe the scope below.
| Workspace | What its pages describe | Starting paid price shown |
|---|---|---|
| Kooko | Briefs into documents, presentations, and spreadsheets, with memory and an Office editor | No public pricing page |
| ChatGPT Work | An agent for "finished deliverables," including documents, spreadsheets, presentations, reports, and Sites | Included with eligible paid ChatGPT plans |
| Claude | Claude Design, Slides, and Docs on paid plans, plus memory across conversations | Pro at $20 billed monthly, or $200 billed annually |
| Powerdrill Bloom | Files and open data into charts, reports, slides, and docs, with sources attached | Pro at $199.00 per year |
ChatGPT Work. OpenAI's help center describes Work as "an agent designed for longer, multi-step work and finished deliverables." It can research, analyze information, or create "a document, spreadsheet, presentation, report, or Site." Our explainer on what ChatGPT Work is covers it in more depth.
Claude. Anthropic's pricing page lists "Memory across conversations" on the Free plan. Paid plans add Claude Design, Slides, and Docs.
Powerdrill Bloom. It is covered in the next section, because it answers a slightly different question.
Where an all-in-one workspace needs a second check
When a brief is mostly numbers, the finished deck is only as good as the figures inside it. That makes the source of each figure worth checking, whichever workspace built the file.
That is the gap Powerdrill Bloom is built around. It is an AI workspace with memory that starts from your files and public data. Its homepage says: "Every number comes back with the page, the row and the figure behind it." Its pricing page lists slides, Office docs, and Excel analysis as outputs on paid plans.
The pricing page lists Free at $0.00 and Pro at $199.00 per year. Plus is $399.00 per year and Premium is $1,990.00 per year. Every plan includes 1,000 daily refreshed credits.
For a deck built from a topic, our topic to PPT page covers the route. For written reports, the AI document generator page shows the document side.
How to try Kooko
Start with a brief you have already delivered once. You know what a good result looks like, which makes it easy to judge the draft.
Give Kooko the same sources you used last time, and ask for the same output format. Then compare the draft with your original on structure, accuracy, and tone. Run a second brief the next day to see whether memory carries your preferences forward.
If your brief depends on spreadsheet data, run the same test with a numbers-heavy task. You can try Powerdrill Bloom on that file to compare how each tool shows its sources.
Frequently asked questions
What is Kooko?
Kooko is Baidu's all-in-one AI workspace for international users, and the new name for Oreate AI. It turns a brief into documents, presentations, and spreadsheets, and refines them in a built-in Office editor. It remembers edits, preferences, and past work for future tasks.
Is Kooko the same as Oreate AI?
Yes. Baidu's announcement says Kooko is "Formerly Oreate AI." The product also changed along the way. EqualOcean reports that it adopted a general-purpose agent architecture in May 2026, and the rename came with new desktop and mobile apps.
Who makes Kooko?
Baidu makes Kooko through its Personal Super Intelligence Group. China Daily describes it as the overseas version of Kuku AI, Baidu's broader office AI product. The rename was announced at Baidu's AI Day event on September 21, 2026.
How much does Kooko cost?
The Kooko site does not show a public pricing page with plan prices. Check the plan options inside the app before you commit. For comparison, Claude Pro is $20 billed monthly, and Powerdrill Bloom Pro is $199.00 per year.
How many people use Kooko?
Baidu says Kooko reached 10M+ international users across nearly 200 countries and regions in its first year. EqualOcean notes that Baidu did not say whether that figure counts monthly active users. It also did not disclose how many users pay.
Sources: Baidu Inc. on X · Kooko · TechNode · EqualOcean · China Daily · ChatGPT Work and Codex help article · Claude pricing. Details read on September 24, 2026.